Privacy Policy
Last Updated: 1 July 2026
Privacy Policy – Kimaty Diamonds
At Kimaty Diamonds, we are committed to protecting your privacy and ensuring that your personal information is handled securely, responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy legislation.
This Privacy Policy explains how we collect, use, store and protect your personal information whenever you visit our website, contact us, purchase products, request bespoke jewellery, or interact with us through our showroom, telephone, email or social media platforms.
By using our website, you agree to the practices described within this Privacy Policy.
⸻
1. Who We Are
Kimaty Diamonds is a specialist jewellery retailer based in Birmingham, United Kingdom, offering:
* Lab-grown diamond jewellery
* Natural diamond jewellery
* Engagement rings
* Wedding rings
* Bespoke jewellery design
* Jewellery remodelling
* Jewellery repairs
* Diamond consultations
* Valuation and aftercare services
Our showroom is located at:
Kimaty Diamonds
366 Stratford Road
Birmingham
B11 4AB
United Kingdom
For all privacy enquiries please contact us using the contact details available on our website.
⸻
2. Information We Collect
Depending on how you interact with us, we may collect:
Personal Information
* Full name
* Postal address
* Delivery address
* Billing address
* Telephone number
* Email address
* Date of birth (where required)
* Wedding dates or proposal dates (where voluntarily supplied)
* Ring size and jewellery preferences
* Engraving information
* Purchase history
* Customer account information
* Communication preferences
Payment Information
Payments are processed securely through authorised payment providers.
We do not store your full debit or credit card details.
⸻
Order Information
When placing an order we may collect:
* Products purchased
* Product specifications
* Bespoke design requests
* CAD approvals
* Diamond specifications
* Payment status
* Delivery preferences
* Warranty information
* Repair history
⸻
Technical Information
When visiting our website we may automatically collect:
* IP address
* Browser type
* Device information
* Operating system
* Website usage statistics
* Cookie identifiers
* Referral websites
* Pages visited
* Time spent on our website
⸻
CCTV
For the protection of customers, staff and valuable jewellery, CCTV operates throughout our showroom.
Footage may be used:
* Crime prevention
* Fraud prevention
* Security investigations
* Insurance purposes
* Law enforcement requests
⸻
3. How We Use Your Information
We only process your personal information where there is a lawful reason to do so.
We may use your information to:
* Process your jewellery orders
* Deliver purchased products
* Arrange bespoke consultations
* Contact you regarding your order
* Send quotations
* Arrange jewellery repairs
* Arrange valuations
* Process refunds
* Prevent fraud
* Verify identity
* Respond to enquiries
* Improve customer service
* Improve our website
* Maintain customer records
* Comply with legal obligations
* Resolve disputes
* Provide warranty services
* Maintain security
Where you have provided consent, we may also send:
* Product launches
* Exclusive offers
* Invitations
* Jewellery advice
* Educational content
* Marketing communications
You may unsubscribe at any time.
⸻
4. Lawful Basis for Processing
Under UK GDPR we rely upon one or more of the following lawful bases:
* Performance of a contract
* Legal obligation
* Legitimate interests
* Consent
* Protection against fraud and criminal activity
⸻
5. Cookies
Our website uses cookies to improve your browsing experience.
Cookies help us:
* Remember preferences
* Analyse website traffic
* Improve website performance
* Understand visitor behaviour
* Measure advertising effectiveness
* Maintain website security
You may disable cookies through your browser settings, although some features may no longer function correctly.
Where required, cookie consent will be requested before non-essential cookies are placed.
⸻
6. Marketing
If you choose to receive marketing communications, we may contact you by:
* Email
* SMS
* Telephone
* WhatsApp
* Social media
Marketing may include:
* New jewellery collections
* Engagement ring offers
* Wedding jewellery
* Events
* Competitions
* Educational guides
* Exclusive promotions
You can opt out at any time using the unsubscribe link or by contacting us directly.
⸻
7. Sharing Your Information
We never sell your personal information.
However, we may share information with trusted service providers where necessary, including:
* Payment providers
* Delivery companies
* Courier services
* Website hosting providers
* Email providers
* Marketing platforms
* IT support providers
* Professional advisers
* Insurance providers
* Accountants
* Legal advisers
* Government authorities where legally required
* Police or fraud prevention agencies
All third parties are expected to keep your information secure and only process it for authorised purposes.
⸻
8. International Transfers
Where personal information is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR.
⸻
9. Data Security
Protecting your information is extremely important to us.
We use appropriate technical and organisational security measures including:
* Secure encrypted website connections (SSL)
* Password protection
* Restricted staff access
* Secure payment processing
* Secure cloud storage
* Regular software updates
* Malware protection
* Firewall protection
* Access logging
* Physical showroom security
Despite our efforts, no internet transmission can ever be guaranteed to be completely secure.
⸻
10. How Long We Keep Information
We retain personal information only for as long as necessary.
Retention periods may vary depending upon:
* Legal obligations
* Tax requirements
* Warranty periods
* Accounting records
* Fraud prevention
* Insurance claims
* Customer support
* Business operations
Where information is no longer required, it is securely deleted or anonymised.
⸻
11. Your Rights
Under UK GDPR you have the right to:
* Request access to your personal information
* Correct inaccurate information
* Request deletion of your information
* Restrict processing
* Object to processing
* Withdraw consent
* Request transfer of your information
* Lodge a complaint with the Information Commissioner’s Office (ICO)
We will respond to legitimate requests within the timescales required by law.
⸻
12. Children’s Privacy
Our website is not intended for children under the age of 16.
We do not knowingly collect personal information from children.
⸻
13. Jewellery Repairs & Bespoke Orders
Where jewellery is submitted for:
* Repairs
* Cleaning
* Alterations
* Bespoke manufacture
* Remodelling
we may retain:
* Photographs
* Design drawings
* CAD files
* Stone specifications
* Hallmark information
* Insurance information
* Collection records
These records help us maintain quality standards and support future servicing.
⸻
14. Fraud Prevention
To protect both our customers and our business, we may verify identity, monitor transactions and investigate suspicious activity.
Where appropriate, information may be shared with fraud prevention agencies or law enforcement.
⸻
15. Website Analytics
We may use analytical services to understand how visitors use our website.
These services help us improve:
* Website speed
* Customer experience
* Product pages
* Navigation
* Marketing performance
Analytics information is generally aggregated and does not directly identify individuals.
⸻
16. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites.
Please review their own privacy policies before providing personal information.
⸻
17. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in legislation, technology or our business practices.
The latest version will always be published on this page together with the revised “Last Updated” date.
⸻
18. Contact Us
If you have any questions regarding this Privacy Policy or your personal information, please contact Kimaty Diamonds using the contact details provided on our website.
If you are not satisfied with our response, you have the right to contact the Information Commissioner’s Office (ICO), the UK’s independent authority responsible for data protection.